Mobile is going to kill off blogs (and everything else that you read, for that matter)

Hem would've been a damn good blogger.

I have a long history with blogging, but with not much to show for it. I'm like one of those guys who's passively followed a band forever, can name all the songs, but then I've never seen them in concert, so the "true fans" will never take me seriously.

I have an excuse, though... I suffer from blogging A.D.D. But that's for another conversation. To make a long story short, I read a ton about blogging and making money online, and I got a ton of ideas, and I bought a ton of domain names - but gave up on each one after about a week. But I still read about blogging - a lot. (note: I DID end up starting a blog, but all my efforts before it and after it have been utter failures - just because of my own damn blogging A.D.D).

So what I'm trying to say is that while I don't really blog that much, I really BELIEVE in the medium. Which is why when I read Why Blogging is Dead -- and What's Next on Fast Company, I was pretty doubtful of its claims. I mean, after all, I read tons of accounts of how blogging is STILL working for many entrepreneurs!

The author reasons that there was something called "print" way back when, and "articles" as well. But then everything got all DIGITAL. So then it was all in "blogs." But now there's Pintrest and Instagram and Tumblr, who have championed the short-form (or no-form) media. Everything now is going from digital to MOBILE.

She makes the point that you can still BE a journalist - but the FORM has transformed from the well-thought-out article to the snippet on the Huffington Post.

Look - a blog article on a mobile device!

I'm assuming she's making the connection that blogging is merely a FORM of writing - and that many blogging businesses, niche sites, and lifestyle business that rely on blogs will eventually be forced to ditch the blog, and instead rely on other forms of content to allure readers.

While I agree that you have to adapt, I don't think blogging will be dead. I think we'll see blogging being used in tandem with other forms of media.

I mean, after all, look at what you used to be able to do just 6 years ago. You could throw up a landing page, add a "join my email list to learn more!" and then market the hell out of it. These days, the audience demands MORE. They demand TRUST. How do you get that trust? By building a rapport with the audience by... yup, BLOGGING!* And get this - you can read a blog on a mobile device. I do it all the time (see the pic!).

Still, I'm thinking that the author's blog-free "content revolution" is something like that flying car we've all been waiting for.

*I do understand that one can build rapport and trust through something like Twitter... but I'm still not sold. Look how many tweets link to articles! Hmm... I'd better stop thinking before I start agreeing with the article and deleting this post...